When buying a cake, the frosting design lures you in. Food for thought (no pun intended), an office can do the same thing for a business. With the push to move to the digital age, sometimes attention on the physical presence gets overlooked.
Know to whom you're going to advertise. Simply put, determine your target market. They will basically dictate almost the entire marketing plan. You will know where, how, when, and what to advertise. For example, if you're going to sell to young professionals, you would probably make use of pattison outdoor prices since they will usually be found in streets commuting as well as Internet marketing because most of them would love to hook up through the Internet.
Do you think you have what it takes to be an event planner? Many can not imagine that there is more than just being glamorous. Are you creative, do you have organizational skills and I can mention many more but the fact is that beyond being your dream to be an event consultant you need to ask are you a people person? This is a business where you will give service to your client; and the client will always be right even if you think they are not because this is a business where you are going to fulfill other peoples dream.
Now, I want you to list all the things you're naturally good at, things people have complimented you on, things that tend to come easily to you. (ex: sports, writing, event planners canada, listening, organization etc.) If you're really feeling brave, you can ask three people you really trust to answer that question about you as well.
Experts who have studied outdoor advertising agency strategies understand that most human beings will seek comfort and familiarity. The more often the public is exposed to your logo, the more likely you'll be able to sell your products once you have an opportunity to meet face to face.
Opt for the best possible paper for your brochure. There are a lot of different kinds of papers that you can use for your brochures. However, if you want to go for the best one, you may want to select the glossy paper with acid-free finish. This way, even if the paper is shiny, the colors will still be matte, and they will not bleed later on. You may also have to make here sure that the brochure will be varnished to prevent smudges of fingerprints in the paper.
Go for screen-printed ads. If you're planning to have several of the same ads distributed or put up to different areas, it may be a good idea if you go for screen printing. You may have to pay for every color that is being used, but you can offset it with the number of items that will be printed. You will also have better images than with those in digital formats if you're going to advertise using larger materials, such as billboards, fence wraps, and building wraps.
Here's an example of what I mean. One of the big programs I am launching this year is a 3 day workshop. It is my first workshop where I will be the host and leader and I'll invite a select few other speakers to present who are in alignment with my joyful business message. Part of my purpose is to step more in the spotlight with my visionary message of lifestyle entrepreneurs having a business that is "holistically joyful" in every way. This is a big leap for me in being seen and inviting people into my community beyond the virtual gatherings of teleclasses and into real life events.
LED signs are one of the best ways to use the benefits of outdoor advertising to its max benefit. LED signs are now available in multiple colors and styles at an affordable price. There is no reason that every business that has traffic in front of its location should not have a large LED sign to draw in more customers.